Media, BTL, sponsorship and digital campaigns for brands in Tajikistan.
Projects shown: 13
Bringing a payment method nobody in the country had used yet to market: TV, digital, LED screens and indoor, 18 Tajik-language creatives and a communication broken into seven barriers rather than one slogan.
A series of campaigns over two years: holiday, summer and product activations. A media mix of TV, digital, OOH and radio rebuilt for each campaign objective, with coverage beyond Dushanbe.
Two seasons on the same logic: TV holds brand awareness, digital builds frequency and contact quality, OOH grows the geography from two cities to seven.
We adapted Wildberries’ international concept to the Tajik market and budget: a brand zone at the Children’s Day festival that moved visitors from offline into the app.
Continuous TV presence for four Orimi brands in Tajikistan: five channels, 100% first position in the ad break and 350 minutes of airtime secured above plan over five months.
A young 13–29 audience and a compressed campaign window: short TV copies, non-standard digital formats, influencers and digital-only OOH.
A narrow category with a single active competitor: the bet was on density of presence and quality of placement rather than on budget size.
A six-week TV campaign for a pharmaceutical brand: eight national channels, an audience of women aged 25–55, and daily airtime control instead of a single check at the end.
For Gazprom Neft Tajikistan we developed and ran a BTL campaign to support the company’s mobile app.
For the international bookmaker Parimatch we developed and ran a campaign in Tajikistan focused on brand awareness and image.
In summer 2023 we organised BTL Summer Fest, a large-scale BTL campaign for the Coca-Cola brand.
For the Turkish brand Ülker we ran an offline campaign to promote new products on the Tajik market.
The opening of a new Volna store in the largest shopping centre in Dushanbe was an important event for the brand and its partners.
No published projects in this discipline yet.
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