For Gazprom Neft Tajikistan we developed and ran a BTL campaign to support the company’s mobile app.
Increase installs of the company’s mobile app through direct contact with the audience at points of sale and by promoting its features: points, prices, nearest filling stations.
We held a series of promo events with app demonstrations, prize draws, one-to-one consultations and branded giveaways.
Identifying the most effective promo locations where potential users shop and travel most often.
Communication script, branded stand and uniforms, training materials for promoters.
Running BTL events, talking to the audience, helping people download the app and register.
Collecting download statistics, reviews and user feedback, and tracking activity in the app.
Tell us about it — we’ll suggest the format and scope of work.
Bringing a payment method nobody in the country had used yet to market: TV, digital, LED screens and indoor, 18 Tajik-language creatives and a communication broken into seven barriers rather than one slogan.
A series of campaigns over two years: holiday, summer and product activations. A media mix of TV, digital, OOH and radio rebuilt for each campaign objective, with coverage beyond Dushanbe.
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