For the Turkish brand Ülker we ran an offline campaign to promote new products on the Tajik market.
Introduce consumers to the brand’s range through tastings in high-footfall locations.
We held a BTL event at Dushanbe Mall (Auchan): set up a branded zone and provided trained promoters and POS materials.
We chose the best location and studied footfall and target audience behaviour in the mall.
We designed the tasting zone, branded uniforms and POS materials in Ülker’s corporate style.
We handled logistics, product delivery, staff training and real-time event supervision.
We collected visitor feedback and recorded interest in the brand’s new range.
Tell us about it — we’ll suggest the format and scope of work.
Bringing a payment method nobody in the country had used yet to market: TV, digital, LED screens and indoor, 18 Tajik-language creatives and a communication broken into seven barriers rather than one slogan.
A series of campaigns over two years: holiday, summer and product activations. A media mix of TV, digital, OOH and radio rebuilt for each campaign objective, with coverage beyond Dushanbe.
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