The opening of a new Volna store in the largest shopping centre in Dushanbe was an important event for the brand and its partners.
Make the launch stand out: attract attention, bring in footfall and turn the opening into an event.
We organised a grand opening with a show programme, store decoration, gift draws and promo activities.
Analysing the location, footfall and audience behaviour in the mall. Choosing the best day and event format.
Branded event script, branded materials, decoration of the zone and engagement points.
Full event delivery: hosts, interactive activities, prize giveaways, photo and video coverage.
Counting attendance, collecting guest feedback, social media coverage and interest in the brand.
Tell us about it — we’ll suggest the format and scope of work.
Bringing a payment method nobody in the country had used yet to market: TV, digital, LED screens and indoor, 18 Tajik-language creatives and a communication broken into seven barriers rather than one slogan.
A series of campaigns over two years: holiday, summer and product activations. A media mix of TV, digital, OOH and radio rebuilt for each campaign objective, with coverage beyond Dushanbe.
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