Brandingand identity
Name, logo, visual identity and brand book. We build a brand that works the same on packaging, on a billboard, on social media and on the website — and that your team can use without us.
Building the brand
Naming and positioning
We find the name and put into words what sets the brand apart on the shelf.
Formats
- Naming
- Brand platform
- Slogan
When you need it
A new product or company is launching and you need a name that reads well in Russian and in Tajik.
What’s included
- Analysis of the category and of competitors’ names
- Name options checked for sound and meaning in three languages
- Domain and social media availability checks
- Brand platform: essence, promise, character, tone of voice
- Slogan and key messages
Logo and symbol
We draw the logo and prepare every version you will actually need.
What you get
- Vector
- Horizontal and vertical
- Monochrome
When you need it
There is no logo, or it exists as a single JPEG and every supplier redraws it their own way.
What’s included
- Two or three concepts to choose from
- Refinement of the chosen concept
- Primary, horizontal and compact versions
- Monochrome and small-size version
- Clear space and minimum sizes
- Files in AI, EPS, SVG, PDF and PNG
Visual identity
The palette, typefaces and graphics any layout is then built from.
Scope
- Palette
- Typefaces
- Graphics
- Applications
When you need it
Layouts from different designers look nothing alike and the brand is not recognised.
What’s included
- Colour palette in RGB, CMYK and Pantone
- Typeface pairing that supports the Russian and Tajik alphabets
- Graphic elements, pattern and rules for working with photography
- Business documents: business card, letterhead, presentation, email signature
- Social media templates
- Layouts for outdoor advertising and POS
Brand book and guidelines
The document that lets the brand be built without us — by suppliers, the printer and your own marketing team.
Options
- Logo book
- Guidelines
- Brand book
When you need it
Several people and suppliers use the brand, and every layout approval starts from scratch.
What’s included
- Logo book: the logo, its versions, what is not allowed, clear space
- Guidelines: the above plus palette, typefaces, graphics, grids and examples
- Brand book: the above plus brand platform, tone of voice and communication rules
- A PDF for everyday use and source files for designers
- Handover with a description of the folder structure
Growth and applications
Rebranding and brand audit
We look at what the brand has now and renew what has stopped working.
Formats
- Audit
- Refresh
- Full rebrand
When you need it
The company has changed, extended its product range or entered a new segment, while the identity stayed as it was.
What’s included
- Audit of the current identity and its applications
- Review of positioning and how the brand is perceived
- A decision: refresh or full replacement
- A transition plan by application and timing
- An updated brand book
Packaging and label design
We carry the identity onto packaging so the product reads from an arm’s length away.
Formats
- Label
- Packaging
- SKU range
When you need it
The product is going into retail and has to stand out from its neighbours on the shelf in a second.
What’s included
- A packaging concept for the category and the shelf
- Adaptation across a range of flavours or volumes
- Mandatory information and composition per labelling requirements
- Files prepared for the printer’s production method
- Colour proof control
How we work
Five steps from brief to handover. Each one is approved separately, so nothing has to be redone at the end.
- Brief and audit. We go through the product, audience, competitors and whatever the brand already has; the task is agreed in writing
- Platform. We put positioning and brand character into words — the foundation the design rests on
- Concepts. We show logo and identity options on real applications, not on a white background
- Refinement. We finish the chosen concept and assemble the full set of versions and applications
- Brand book and handover. We compile the document, hand over the source files and show the team how to use them
Need a brand or a brand book?
Tell us about the product and the timing — we will propose the scope of work and a budget for your task.