For the international bookmaker Parimatch we developed and ran a campaign in Tajikistan focused on brand awareness and image.
Ensure a constant brand presence in the media and offline.
Sponsorship of popular national TV series, participation in major events, joint BTL activities and offline promotion with live communication through trained promoters.
Analysing TV ratings, the target audience and available platforms. Defining key communication channels and offline points.
Visual and script format for integrating Parimatch into TV, events and activities.
TV series sponsorship, event launches, branded promo placements, work with opinion leaders.
Strong positioning and growing awareness in a new market, positive response from viewers and event participants.
Tell us about it — we’ll suggest the format and scope of work.
Bringing a payment method nobody in the country had used yet to market: TV, digital, LED screens and indoor, 18 Tajik-language creatives and a communication broken into seven barriers rather than one slogan.
A series of campaigns over two years: holiday, summer and product activations. A media mix of TV, digital, OOH and radio rebuilt for each campaign objective, with coverage beyond Dushanbe.
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