In summer 2023 we organised BTL Summer Fest, a large-scale BTL campaign for the Coca-Cola brand.
Strengthen the association of Coca-Cola with summer, refreshment and positive emotions.
We ran a series of activities in high-footfall locations: tastings, game zones, branded photo zones and instant merchandising.
Selecting the best locations based on active consumer traffic during the summer season.
Developing the overall Summer Fest idea: activations, promo materials and visitor engagement mechanics.
Running the events, supervising promoters, photo and video reports, live streams from the events.
Higher engagement, positive consumer feedback and a stronger association of the brand with summer and leisure.
Tell us about it — we’ll suggest the format and scope of work.
Bringing a payment method nobody in the country had used yet to market: TV, digital, LED screens and indoor, 18 Tajik-language creatives and a communication broken into seven barriers rather than one slogan.
A series of campaigns over two years: holiday, summer and product activations. A media mix of TV, digital, OOH and radio rebuilt for each campaign objective, with coverage beyond Dushanbe.
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