Outdoor advertisingin Tajikistan
LED screens, city formats and indoor media in Dushanbe, Khujand and the regions. We build a site list for your task, prepare artwork for every format, control the placement and send a photo report.
- 96sites in the address programme
- 60street LED screens in Dushanbe and Khujand
- 108indoor screens in malls, markets and clinics
Formats
Street LED screens
Digital screens on the main avenues and intersections. The core format for reach campaigns.
Where they are
- Dushanbe — 45
- Khujand — 15
- Regions — 3
When you need it
You need fast reach of the city audience and presence on the routes people drive every day.
Specifications
- Sizes from 3×2 to 10×5 m, most often 7×4 and 8×4 m
- Resolution 1920×1080
- Rotation of 150–200 plays per day
- Spot length 20–30 seconds
- Single-sided and double-sided structures
City formats
Digital panels on pavements and at the entrances to retail sites — the pedestrian contact format.
Where they are
- Dushanbe — 15
When you need it
You need eye-level contact next to the point of sale rather than from a distance on the road.
Specifications
- Sizes from 1.3×1.8 to 2.2×3.2 m
- Vertical orientation
- Spot length 30 seconds
- City centre and residential districts
Indoor LED
Screens inside malls, supermarkets, clinics and venues — where the purchase decision is already being made.
Types of site
- Malls
- Hypermarkets
- Clinics
- Cafés and fitness
When you need it
The product is sold in retail and it matters to remind the shopper a few metres before the shelf.
Specifications
- 18 sites, 108 screens in total
- The largest are the shopping and entertainment centres of Dushanbe
- Grocery market and supermarket chains
- Medical centres and clinics
- Sizes from 57×32 cm to 212×68 cm
Billboards and static
Classic boards and printed posters — for campaigns with a long placement period.
Formats
- Billboards
- Posters
- Backlit
When you need it
The campaign runs for months, and holding a surface is better value than buying plays in rotation.
What’s included
- Surface selection by location and traffic
- A site list that fits the budget
- Printing and installation
- Photo report on the placement
Placement geography
The address programme covers the main avenues of Dushanbe, the centre of Khujand and selected sites in the regions.
Dushanbe
- Rudaki Avenue — the main axis of the city and the densest part of the programme
- I. Somoni Avenue: Kohi Borbad, the National Museum, Karabolo
- The route to the airport: Aini Street and Ahmadi Donish Street
- B. Gafurov Avenue, districts 82 and 84
- S. Sherozi Avenue, the roundabout by the Circus
- N. Karabaev Avenue, the Siyoma Mall area
- A. Sino Avenue, Karabolo and the Medical Institute
- M. Tursunzoda Street and Navoi Park
- The southern bypass and the Korvon and Mehrgon markets
Khujand and the regions
- Khujand: I. Somoni Avenue, Kamoli Khujandi Street, Gagarin Street, the Panjshanbe market
- Hisor, Vahdat, Bokhtar — individual structures in the city centres
Exact addresses, photographs of the structures and available dates come with the proposal — the programme changes, and availability has to be confirmed for the campaign start date.
Artwork requirements
Check your artwork against these parameters before sending it, so it is accepted without rework.
- LED outdoor
Video for street screens
MP4 or MOV, H.264 codec, up to 30 frames per second, no sound. Resolution 1920×1080 or as specified for the particular screen.
- City-format
Artwork for city formats
JPEG or PNG, at least 800×1200 px, 300 dpi, CMYK colour model.
- Indoor
Indoor screens
MP4 or JPEG, H.264 codec. Resolution as specified for the site, screen brightness from 500 nits.
- Static
Printed billboards
PDF, AI or TIFF, at least 3000×6000 px for a 3×6 m board, 300 dpi, CMYK, no bleed cropping. For backlit structures the lighting is taken into account in the design.
How we work
Five steps from brief to photo report. Artwork, printing and installation can be handled entirely by us.
- Brief. Campaign goal, audience, timing and budget
- Site list. We select structures by traffic and proximity to points of sale and show photos and a map
- Artwork. We adapt the creative for each format and check it against the technical requirements
- Placement. Uploading the spots to the screens, printing and installation for static
- Report. Photo control of every structure and reconciliation against the media plan
Need outdoor advertising?
Send us the task and the budget — we will put together a site list with photographs of the structures and the timing.