Strategy · SKY Central Asia
Strategyand research
We study the task, audience and market to propose a promotion approach and allocate the budget.
Market and audience research
We study the task, audience and market to understand where and how to talk to your customers.
When you need it
Your brand is entering the market, launching a product or losing share.
What’s included
- Market and competitor analysis
- Target audience profile
- Media consumption analysis
- Findings and recommendations
Media strategy
We define campaign goals, channels and how they work together.
When you need it
You need to plan a campaign or a year of promotion, not one-off placements.
What’s included
- Goals and KPIs
- Channel selection
- Campaign stages
- Media plan
Advertising budget optimisation
We shift budget to the channels that deliver results.
When you need it
Your advertising has been running for a while, but the return is unclear or falling.
What’s included
- Audit of current placements
- Cost per contact and per lead comparison by channel
- Reallocation recommendations
- Results tracking
Tell us about your task
We’ll suggest the format, scope of work and budget for your goal.